GSMArena.com - Latest articles: Flashback: Sony Ericsson W800 and K750 showed the value of good branding

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Flashback: Sony Ericsson W800 and K750 showed the value of good branding Jan 26th 2020, 04:47 Sony once held some of the most valuable brand names in tech. The company practically invented the portable music player, the legendary Walkman. Also, its first digital camera came out in 1996, the Cyber-shot. However, the company didn't handle the transition to mobile phones very well. The company - or rather its 50/50 partnership with Ericsson - did try to adapt the Sony branding to mobile phones. This gave us handsets like the Sony Ericsson W800, which had "Walkman" written with large letters on its side. Not just that, it had a button with Walkman logo that launched the music...

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